Strategic Consulting and Planning
SPS is led by two of North Carolina’s premier political and public affairs consultants. The SPS team assesses all the strategic challenges facing the client’s needs, and develops a comprehensive issue analysis, tactical outline, and financial cost summary for the execution of a successful issue management campaign. Comprehensive understanding of how an issue impacts a targeted audience is paramount to a successful effort. SPS has the experience and proven track record needed to develop winning strategies for complex issues impacting North Carolina’s business community.
SPS has created hundreds of television, digital, radio and print advertisements. SPS brings the unique experience found from working in local as well as statewide political races, in which millions of dollars in advertising media is placed. SPS has the tools and skills needed in today’s world of mass communications to effectively cut through the issue clutter and connect our clients’ message with the targeted universes.
Digital and Social Media
SPS leverages the power of the Internet as an extension of our grassroots campaigns. Our team is able to quickly and effectively launch digital and social media campaigns that extend reach and awareness of our clients’ issues. We achieve this through targeted placement and use of social networks, e-petitions, and other various e-advocacy methods.
SPS has mastered the art of building a strong grassroots effort in support of numerous public issues. SPS has the tools needed to identify, target and motivate the general population into an issue action force in support of our clients’ objectives.
Not all issues require the motivation and activation of grassroots. In developing an overall strategy, SPS sometimes employs the use of key influential opinion leaders in local communities. SPS has the resources needed to identify and activate community leaders engaged in support or opposition on key issues.
Public Opinion Research
SPS augments its media experience with a strong foundation in public opinion research. This allows the SPS team to develop optimal messaging and strategies that maximize its clients’ chances of success. Whether from a broad perspective or a micro standpoint, SPS understands the best methodologies to gather the best data to achieve an optimal result for its clients.
SPS has a track record of success in generating earned media for its clients. Whether in the form of positive human-interest stories, talk radio appearances, opinion editorials, letters to the editor, or other mediums, earned media is a powerful tool. Credibility, publicity, and issue awareness are all enhanced greatly by a successful earned media campaign.